￭ Collaborated the entire process from planning to launch with cross-functional teams to deliver impactful features.
￭ Improved Cathay Life Insurance App registration and login process, resulting in 38% increase in registration rate and an average of 35,000 new users per month.
￭ Optimized user experience and interface for existing features, resulting in an increase in App's NPS from 54 to 57 and an average 38% increase in MAU (from 29,000 to 40,000).
￭ Conducted user research to gain valuable insights into customer behavior and sentiment, informing new function revisions and user experience enhancements.
￭ Analyzed complex customer data using SAS, identifying the insights to guide feature optimization and development.
￭ Projects: Activity check-in, Account information security mechanism, Self-built NPS system, and Device binding.
￭ Assisted Prof. Chen-Chao Tao with research issues, including cognition, emotion, and psychophysiological responses at Cognition and Communication Lab.
￭ Conducted workshops and lectured to master's students on psychophysiological measurements, including heart rate, electrodermal activity, and facial EMG.
￭ Contributed and presented user research paper on human-AI interaction at the 2022 72nd Annual Conference of International Communication Association.
￭ Platform management and archiving.
￭ Collected and analyzed user feedback on the LINE TV platform, and presented it to product managers and engineers to improve the user experience of the platform.
￭ Completed platform UI improvements, including playlist ordering, video quality changing function, and ad placement.
Partner with PMs and engineers to ensure that the implementation of the design is of high-quality and aligns with demand. Learn from user feedback, identify opportunities for improving the product and iteratively develop new features that contribute to its success.
Create prototypes that serve as valuable tools for user researchers and designers in conducting usability testing and communicating new product features to product managers and engineers effectively.
Plan user research using qualitative or quantitative methods, and conduct effective usability testing to gain insights from users. Translate findings into clear and understandable visualizations that cater to different research methods to facilitate team consensus.
Collaborate closely with cross-functional teams, and drive new product ideas from conception to launch. Leverage insights from research, data, and demand to prioritize features and create detailed plans that ensure product development.